Riviera Project

Sergio Pininfarina stated that it was “one of the most beautiful American cars ever built.” Designer Raymond Loewy said that it was the handsomest American production car—apart from his own Studebaker Avanti, of course. It was the 1963 Buick Riviera coupe, and it exploded onto the American automotive scene; even in a great year for automotive design, it stood out.

Over the next 36 years, Buick’s Riviera would often differentiate from its competitors with exterior design—with varying degrees of success.

Riviera Project (not the final title) is a book for students of design (automotive and otherwise) and most certainly for Riviera fans. It is a complete study of the 1963-1999 Buick Riviera, placing it within its times, context, and competition.

As of late May 2019, the 67-page book includes three appendices, an annotated bibliography, an index, and 35 photos and illustrations, most of them in color.

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