I recently passed 35,000 words on the Riviera Project, and with that came the realization that I am nowhere near complete. Looking from the current 36,700 words and 112 pages, I can estimate that completion looks like at least 43,300 words and 132 pages—and likely more.
Progress is undoubtedly being made; I’ve gotten a lot of work done on the chapter that covers the second-generation cars that were sold in the 1966 through 1970 model years. These interesting cars were very popular when new, with almost a quarter of a million sold over five years. I secured a scenic ride in a 1968 last year at the Riviera Owners Association International Meet in Gettysburg, PA, and came away quite impressed.
The second-generation story isn’t merely interesting for the Riviera itself. Part of the story is the arrival of new direct competition over those years; the 1966 Oldsmobile Toronado, the 1967 Cadillac Eldorado, and the 1969 Lincoln Continental Mark III. That’s not even considering the attacks from below from the Chevrolet Monte Carlo and Pontiac Grand Prix—and a substantial revision of the Ford Thunderbird. This makes this chapter a question of balance; the primary story remains the Riviera, but the context of its competitors is important.