Riviera Project

Sergio Pininfarina stated that it was “one of the most beautiful American cars ever built.” Famed industrial designer Raymond Loewy said that it was the handsomest American production car—apart from his own Studebaker Avanti, of course. It was the 1963 Buick Riviera coupe, and it exploded onto the American automotive scene; even in a splendid year for automotive design, it still stood out.

Over the next 36 years and eight generations, Buick’s Riviera would often differentiate from its competition with exterior design—with varying degrees of critical and financial success.

Riviera Project (not the final title) is a book for students of design (automotive and otherwise) and most certainly for Riviera fans. It is a complete study of all eight generations of the 1963-1999 Buick Riviera, placing them within their times, context, and competition.

As of late July 2021, the 168-page book includes three appendices, an annotated bibliography, an index, 36 tables, and over 110 photos and illustrations, most of them in color.

2 thoughts on “Riviera Project

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s